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Showing posts with label Business ज्ञान. Show all posts
Showing posts with label Business ज्ञान. Show all posts

fear of starting a business

October 27, 2020

fear of starting a business


fear of starting a business

Business Fear- Do you also have the feeling that we can never do business or own a company or any business because we do not know much in this field, or we do not have MBA or any other degree So we cannot succeed in business. So, this concern is not justified at all, you can do all this without worry.

Do you really have such thoughts in your mind that it is difficult to do business and only very educated people can do it, and can be successful.

Always remember that you do not need to know everything, there is no perfect in this world, no person can teach everything.

There are 1 million ways to do something,

But by adopting only a few principles a successful person, he becomes successful.

The person who ignores the expression principles and tries new methods every day, is sure to get into trouble, but it also succeeds but it has little risk.

The good thing about learning any topic is that you don't have to learn everything - you just need to understand the important concept very well, which is the most valuable.

Once you understand the concept and principle of any work, then your knowledge is sure to increase, and your progress will become easier.

Not much experience is required.

People always feel that it is very difficult to do business. Friends this is not rocket science. If you are a complete novice in business, do not worry, you can teach business, for this you can read the book, nowadays there are many online classes which provide training for business, you can also help our blog is.

No answer questions

You have to understand that there is no answer to any question. Education is a way of answering all questions.

Wrong thinking

Right thinking

It is very risky to do any business, and also very difficult

Uncertainty or risk is always present in every work, and in business, management can also be done, and risk can be reduced.

You have to make a lot of money before building your business.

Raising capital is necessary only if you want to achieve something that is not possible without it: making a factory.

Friends, even today, many people believe in such things, that starting a business is not a child's game, it is very risky, and there is a lot of tension in it, You will have to plan a lot, need a lot of money, business To start, you have to take a loan, and there is not even a chance to succeed.

Stay away from such people, because people with such mindset are not ethical

Their mental is not right, you should have basic knowledge in whatever work you do, you can acquire it from anywhere, and you can start your business.

You start your business, do not be afraid, and you can, there will be some difficulties, but we are with you, you will leave soon .

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Business plan example

October 26, 2020

Business plan example 

How to write a Business plan

A business plan is a formal written document in which we set our business goals, and how we achieve these goals and the time frame for achieving these goals. It gives background information about the nature of business, organization. This document serves as a road map that provides direction to the business 

A business plan can be in the form of a document or (SOP) Standard Operating Procedure that will explain how a business or company will achieve its goals.  

Why a plan is important for business:
Usually people think a little bit about what they do and start a business, they do not know that business will not live on just thinking. 

And you must have seen that many people stop before their business starts, the main reason is that they have no plans, no goals, no strategies. These small entrepreneurs, in particular, do so quickly and start the business very quickly. 

There may be different plans for different businesses like: Assuming you have to trade vegetables, you will not need GST registration, and if you have to open a computer shop, you will have to take GST registration. 

So you have to plan in different business in different ways. These are the following: But we will talk about some plans which you will be able to use in any business. lets see. 


Team: In this, you have to determine who is the person who is going to run or run your business or your business or you are going to run alone. 

If yes, ask yourself if we have the knowledge, time, or dedication to this business knowledge, time, or business and if you have a team, does it have the knowledge, time, dedication, Honesty, and experience It is very important to know and write. Many big companies do this work through human resource management. 

Market opportunity or demand 

Market opportunity or demand: You have to understand this carefully, it has done a lot of work for you, many people do not understand the demand of the market, and start a business based on their knowledge and then do not run. , Then curses on his luck and on his experience. 

For example: Suppose you have both interest and knowledge in making bicycle, but at the moment there is no demand in the market, obviously if you do this business then you will not survive. You have to see what the market is giving you in this work, if you replace this bicycle with electronic, its dimand will increase in the market. 

Friends, you have to think and understand in which field our experience is and what is the demand in the market, and what opportunity is that market giving you. 

Understand from another example that you have experience in hotel field and you have set a market where you want to open a hotel - then first you have to know what kind of demand there is for the people there. 

Such as: There are more hotels but there are many eaters, they have to stay longer, or the quality of the hotel is not good, as we are going to keep, or that food is selling very expensive, all these types of demand have to be seen. you. 

And speaking of opportunity, what can you do better than better to increase the demand of those who buy. I assure you; you will rule the people and the market. 

Features and benefits of your product 

Features and benefits of your product- Features and benefits of your product - Here you first need to understand that the product we will sell, or make, how much will it cost and how much profit will we get in it. 

And at the same time how much is the quality in it or is there no value for money for the buyer. Somewhere you are not sure if you are going to sell a product of 5 rupees for 20 rupees, and the quality is also not good, you decide that we will always sell or make good quality products. 

You should never make the mistake that by imposing higher costs and coming into the competition of the market, selling the work for profit and making a loss, the business will not last long. So, take care of value for money and take care of cost, savings, and quality. 

Business value 

Business value: How much money do you want to start from business? See, it can have different value in different business like: If you have to do business of vegetable then you will be able to start from 500 to 1000, but if you want to do business of jewelry then you have to spend millions. 

Now it is my opinion that in the initial phase, you start with very little money whether it is any kind of business, and increase it slowly and one day it will turn into a big business. 

Target customer 

Target customer: This topic is also very important, here you have to have a goal to bring the customer to your business and to sell the product. 

Are you a businessman who stays in your shop or office with newspaper throughout the day, then the business will not last long. 

Suppose you are a shopkeeper, and you do not have customers coming, then you have to advertise your business and product even after sitting at your shop and watching TV, no matter what method you use; social media, mobile phone, Visiting Card etc. 

If possible, meet the people, tell us that we have opened a shop, in which this is a product, etc., and keep the target that if this customer does not come then we will not sit in peace. 

Marketing strategy 

Marketing strategy: This is the subject of learning. There is more than a thousand strategies for marketing, which people are using, and it is being used very fast in big companies or businesses, the most popular of which is buy one get one free buy one, get another for free etc.. 

There are many strategies that will be learned in our blog ahead. The best strategy is that how you form and maintain a relationship with the customer will depend on you and your team's experience. 

Business competitor 

Business competitor- See where you are going to do business, or if you are not your competitor, it is very good and if it is, then you will learn a lot from it. Such as: how does he sell his product, for how much money, how do customers come to him and so on, etc. 

You would know this much if you are determined to do business. Here you have to take the challenge, and as much as you can and get ahead. If your plan is right and you are starting the business with the right loyalty, then you will definitely reach the destination. My cooperation is with you go for it now. 

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Examples of competitive advantage in Business

October 25, 2020

Examples of competitive advantage in Business 

Business competitive advantage Examples

You should be afraid of your Business competition, which never worries you, but is always working to improve your own business. 

When a Businessman starts a business for the first time, he has to face the fact that there are already other businesses in the market that are offering the same or similar products or services, after knowing that almost all the businessmen Trustworthiness staggers - it is simple but good businessmen are still facing it. Some do not start fearing and some are returned. But now you don't have to be afraid.  

Be lucky - there are some hidden advantages of competition - you have to say that you have two markets to start the business, the first one where you have no competitor. And another market where there is even more rival related to your business. So which one will you choose - more and more people will say that we will choose where our opponent is not - but blame if we say that you should choose the place where your opponent is. 

"Why" because you know from the beginning that there is a customer for that product, in that market only then your competitor is sitting in that market. The biggest risk to the people is that whether our product is the customer in the market or not. So this risk is over you. 

The existence of the market means that you are on the right side of the iron rule of the market from the beginning. Now you do not have to take time to prove that the market exists.  

Instead, you can spend more time developing your product or you can develop a better product than your competitor. If many successful businesses are serving a market, then there is no worry that you are investing in a closed street business. You already know that people are buying. 

The best way to see what your potential competitors are doing is to become a customer. Purchase products from as many competitors as possible. By observing your competition from within, you can learn a lot more about the market: what the competition offers, how they attract attention, how much they pay, how they sell, how they make customers happy, how do they deal with problems? 

And most important is to notice what requirements they are not meeting. Before being devoted to a particular strategy, you as a customer have a chance to see what works, and what doesn't, learn everything you can from your competitors, and then also ask them Make valuable things. 

Competition barrier -  

Do not compete with the competition making them irrelevant. If you do not waste too much time and energy on what your competition is doing, and spend it in your business, then it will be good for your business. 

Think of a company like Apple - there is no other company in the technology world that focuses less on its competitors. Instead, it focuses on creating an entirely new and remarkable thing, then tries to make it more and more ideal. 

On the other hand, Apple's competitors are engaged in endless competition to compete. When Apple launched iPhone in 2006, blackberry copied many of its various features by creating a storm in the calamity. By the time Storm came on the market, the iPhone had gone through several iteration cycles, making it very difficult for blackberry to compete. 

Apple has sold more than 100 million iPhones throughout the world so far.  
Every improvement you make to your value flow improves your position, and makes it more difficult for your potential competitors to compete. 

Not only do you increase your ability to create and deliver value efficiently and effectively, but you also make it more difficult for your competitors to copy. 

The more you benefit and serve every customer, the more difficult it is for competitors to copy you. Do not focus on competing. Your competition will end automatically. Thank you!

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How to start an online business?- in Hindi

October 23, 2020

How to start an online business?


How to start an online business

आज के  समय में Business को Online ले जाना बहुत जरुरी है क्यों की आप offline में एक छोटा सा क्षेत्र को लक्ष्य करते है और आपका Business Escalate नहीं हो पता है। वहीं आप Online Technology के मदद से बड़ी छेत्र को लक्ष्य करते है और ज्यादा लोगो तक अपने Business और Product को पंहुचा पाते है।

लेकिन Business को Online ले जाना कुछ दिन पहले तक ये बहुत costly होता था ये उतना आसान नहीं था लेकिन आज के दौर में ये बहुत आसान हो गया है। और  बहुत कम पैसे में आप ये सब कुछ कर पायंगे और कुछ तो free में भी कर रहे है बसर्ते आपको इसके बारे में जानकारी निकालनी पड़ेगी और बदलने के लिए प्रयास करना पड़ेगा।

 आगे हम कुछ Idea के बारे में बात करेंगे जिससे आप अपने किसी भी Business को online कर सकते है चाहे वह किसी भी क्षेत्र में है।

आप अपने Business को Online लाने के लिए छोटी छोटी चीजे आज से या अभी से ही सुरु कर देना चाहिए जो बिलकुल free है मान के चलते है की आपके पास किसी भी चीज का एक Retail shop है तो आप उसको online कैसे ला सकते है। चलिए जानते है :

1.   जो पहला काम करना है वो ये करना है की अपने shop को Google shop पे listing कर देना है ताकि आपका दुकान का नाम जैसे ही कोई google पे डाले तो आपका दुकान का address और map उसको मिल जाए।  यहाँ रेजिस्टर करना बिलकुल free है

2. आप अपना Shop का रजिस्टर just Dial website पर कर सकते है इससे होगा क्या जैसे ही google पे कोई लिखता है Mobile shop near me तो आपका shop का address और contact details उसको मिल जायगा और वो आपसे कॉन्टेक्ट करेगा। यहाँ भी रेजिस्टर करना बिलकुल free है

3 .आप अपने कुछ अपने unique Product का photographs को olx और quicker पे डाल सकते है 

4. आप एक Facebook Account बनाकर एक Facebook Business Page बनाकर अपना Product का advertise कर सकते है

5. आप अपना बिज़नेस के लिए एक website बना सकते है जिसके मदद से आप अपने Shop or Business पर कस्टमर ला सकते है या online पूरा India में अपना प्रोडक्ट sale कर सकते है  

6. आप Amazon और Flipkart पर as a seller रजिस्टर कर सकते है और अपना Product पूरा दुनिया में Sale कर सकते है और यहाँ भी Register करना बिलकुल free है और आसान भी।

7. online selling के लिए बहुत से Mobile Application उपलब्ध है लेकिन इसमें थोड़ा बहुत पैसा खर्च करने पड़ सकते है और फ्री में भी उपलब्ध है इसके परिणाम बेहतर आयंगे.

दिखिए आपको समय के साथ बदलने की जरुरत है और अपने Business operating system को भी अगर आपको Business को scalable and sustainable and profitable बनाना है तो आज के दौर में आपको अपने Business को Online लेकर आना ही पड़ेगा।

आप कम से कम शुरुआत करे धीरे धीरे आप सबकुछ हासिल कर लोगे। Change for better than before- Thank You!

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CRM क्या है?

October 21, 2020

CRM क्या है? 

What is CRM?

(CRM ) Customer relationship management System एक Software है। जो किसी व्यापार में ग्राहक सेवा को बेहतर बनाने और उससे अच्छे संबंध बनाने और बेहतर प्रबंधन के लिए डिज़ाइन किया गया है। 

आज, हालांकि, यह एक संपूर्ण व्यापार रणनीति से संबंधित है। CRM सॉफ्टवेयर आपकी बिक्री, विपणन और ग्राहक सहायता गतिविधियों को एक साथ लाने के लिए एक सहायक के रूप में कार्य करता है, और आपकी प्रक्रिया, नीति और लोगों को एक मंच में सुव्यवस्थित करता है। CRM का उद्देश्य Customer relationship का निर्माण करना और ठीक से Manage करना ही है।

CRM software की कई बिशेस्ताएं है जिसमें प्रमुख है बिज़नेस और ग्राहक का डेटाबेस को रखना, आज इसके बारे में जानते है

1. Customer History- ग्राहक इतिहास

2. Sales history - बिक्री का इतिहास

3. Support history- समर्थन इतिहास

4. Product History - उत्पाद इतिहास

5. Social Media Advertisement’s history - सोशल मीडिया विज्ञापन इतिहास

CRM अपने सॉफ्टवेयर के जरिए ग्राहक के डेटा रख लेता है, जिसमें आपका नाम , आपका पता, मोबाइल नंबर, इत्यादि रहता है । लेकिन क्यों रखता है और इससे क्या फायदे है बिज़नेस के लिए ? इसको हम उदाहरण से समझते है। 

मान लीजिये आप अपने बाइक सर्विस कराने सर्विस सेंटर में ले जाते है और सर्विस मैनेजर आपका बुक देखते ही कुछ ही मिंट में बता देता है की बाइक की कौन सी सर्विस हुआ है और कितना बाकि है इत्यादि। इतना ही नहीं आप अगर समय रहते सर्विस कराने नहीं पहुंचते है तो आपको reminder कॉल भी सर्विस वालो का आ जाता है। ये सब जानकारी उसको CRM सॉफ्टवेयर के जरिए ही मिल पाता है। 

पहले जब CRM जैसा सॉफ्टवेयर नहीं होता था तो ग्राहक का डेटा रजिस्टर या कंप्यूटर के excel sheet मेंरखा जाता था लेकिन यहाँ ठीक से Manage नहीं हो पाता था क्यों की रजिस्टर में इतना सारा डेटा को खोजने में बहुत समय लगता था या और भी बहुत सी प्रॉब्लम होती थी जैसे : रजिस्टर का खो जाना , excel sheet delete हो जाना इत्यादि। 

आज भी जिसके पास CRM सॉफ्टवेयर नहीं है वो एक पर्ची या रजिस्टर में लिख लेता है लेकिन मुझे नहीं लगता है वो जरुरत पड़ने पर मिलता होगा। खैर आजकल छोटे छोटे बिज़नेस को चलाने के लिए बहुत से सॉफ्टवेयर उपलब्ध है जिसमें से कुछ फ्री भी है आगे आने वाला ब्लॉग में आपलोग पढ़ेंगे।  

दूसरे उदाहरण से समझते है मान लीजिए आप आपने एक मोबाइल स्टोर से मोबाइल ख़रीदा और एक महीने में ख़राब हो गया और आप रिपेयर कराने आप मोबाइल स्टोर में जाते है और वहाँ आपको बोल दिया जाए की ये हमारे स्टोर का नहीं है हम आपको नहीं जानते है तो क्या आप उस स्टोर या  शोरूम में दोबारा जायँगे कभी कुछ खरीदने नहीं जायँगे मतलब आपका और उसका संबध ख़राब हो जायगा । 

दूसरी तरफ अगर आप CRM बेस दुकान या स्टोर से कुछ खरीदते है तो आपको हर एक या दो दिनों में आपको मैसेज भेजता है जिससे आपको स्टोर या शोरूम का नाम और ऑफर ध्यान रहता है और दूसरी बार भी आप कोसिस करते है की हम वही जाएं। कुल मिलाकर (CRMS) Customer relationship management system और software  बिज़नेस के लिए बहुत उपयोगी है।  

CRM सॉफ्टवेयर का उपयोग किसी भी प्रकार और आकार की बिज़नेस में उपयोग की जा सकती है और ग्राहक की आवश्यकताओं को पूरा करने के लिए आसानी से अनुकूलित किया जा सकता है। 

स्टार्ट-अप की अगर बात करे तो रियल एस्टेट, हेल्थकेयर, एजेंसी, शोरूम, बीमा, कानूनी, मीडिया, रेस्तरां, यात्रा, बैंकिंग, कर, फ्रीलांसर, और गैर-मुनाफे जैसे सभी ग्राहक अपनी बिक्री, विपणन बढ़ाने के लिए CRM सॉफ्टवेयर का उपयोग करते हैं। और ग्राहक को साहायता करने का प्रयास करते है। 
अगले ब्लॉग में हम इसके और भी कई सुविधा के बारे में बात करेंगे तब तक के लिए धन्यवाद - 

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